Monthly Retainer Design
From brand book to Boston streets.
OneScreen had a new identity and no time to let it sit in a PDF. I took their brand guidelines into the day-to-day: decks, campaigns, events, and all the small stuff in between. Under six months later, my work was rolling through Boston on a billboard truck.
Mobile billboards — Boston, September 2026
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Industry
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Guidelines don’t run on a billboard.
The Client
OneScreen plans and runs out-of-home campaigns built around a brand’s audience. Billboards, transit, digital screens: one team, one plan, one point of contact. Their clients include Rippling, Writer, incident.io and Glean.
Here’s the catch. A company that sells physical presence has to look the part. Everywhere.
The Challenge
OneScreen came to me mid-rebrand. First up: a same-day deck that needed some texture and a little less “insert company name here.”
A month later the new guidelines landed. Eggplant, coral, lilac, a serif italic and a parenthesis motif. Great foundation. But a lean team with Boston campaigns, conference activations and paid content on deck needed one designer to make it real, fast, and keep it consistent.
Four Rules.
Every Format.
A brand that holds together needs more than matching colors. Here’s what kept the work consistent—and the requests moving.
The bracket does the heavy lifting
OneScreen's parenthesis became a framing device that scales from a 14x48 digital bulletin down to a sticker.
Eggplant leads
Dark, rich grounds make the coral and the serif-italic punch word pop on a screen and in daylight.
Texture over flat
A custom brand texture gives print and presentation pieces the warmth the original deck was missing.
One portal, no chaos
Every request lives as a task in my client portal, notes and proofs in one place. Brief to print-ready, fast.
01 — Out-Of-Home
Their Own City.
Their own boards.
OneScreen ran its own creative in its own backyard. I built the campaign system and adapted it to every format they booked: 14x48 digital bulletins, urban panels, portrait Liveboards, Seaport placements and digital boards on I-93 and the Pike. Then it hit the street on a mobile billboard, built to the vendor’s front, back and side templates.
Digital urban panel — 1920 × 1080
Mobile billboard — side and back panels
Seaport placement — Boston
Portrait Liveboards — one system, eight lines from the OneScreen team
02 — Events
Signage that Matches the Room.
For The OneScreen Reset at Remedy Place Boston, the brief was “more midcentury modern.” Textured beige, airy type and a bracketed welcome carried across every sign. For Unwind at Unbound, a 5K and recovery morning, I built co-branded lockups with Paramark and Share Your Genius, then the full kit.
Mobile billboard — side panel
Event promo for social
03 — White Papers + Paid Ads
Dense Research.
Easy to Skim.
Two gated guides went from Google Doc drafts to full InDesign layouts: Buying Audiences, Not Billboards (9 pages) and The 2026 City-by-City Guide to Out of Home in B2B Tech (17 pages). Stat callouts, bracketed data points and editorial photography do the work. Then I built the LinkedIn and display ads that sell the download.
Two white papers — 26 pages total
Buying Audiences, Not Billboards
The 2026 City-by-City Guide
Ads that sell the download.
LinkedIn ads — stat-led and type-led
04 — Landing Page
One Offer
One Page.
A HubSpot landing page for OneScreen’s free campaign plan. Every section moves a B2B marketer toward the form.
- Dark hero, form above the fold
- Client logo proof bar
- Four-step process
- FAQ that handles objections
05 — The Everyday Brand
The small stuff
finishes a brand.
Email signature. Zoom backgrounds. Presentation backgrounds. Social profiles, an email banner and a monthly social content calendar. Nobody notices these when they’re right. Everybody notices when they’re not.
Presentation background — light
Presentation background — dark
Monthly content calendar
The Outcome
Same Company.
Every Format.
OneScreen’s new brand didn’t stay in a PDF. In under six months it became a billboard truck on Boston streets, two event activations, two white papers, a paid ad program and a landing page.
Different formats. Different deadlines. One designer keeping the whole thing together. That’s what a monthly design retainer makes possible: someone who knows the brand and keeps the work moving. Next up: graphics for OneScreen’s new office.
Steph is a great designer. She’s saving my ass for OneScreen right now.
Brand looks great on paper and nowhere else?