The questions everyone asks. Answered honestly.

This branding and web design studio FAQ covers everything you've been wondering before reaching out.

No runaround. No "it depends" without context. Just straight answers about what it's like to work with Studiolit — so you can decide if we're the right fit before we ever get on a call.

Working With Me

Will I work directly with you, or get handed off to someone else?

Directly with me. That's the whole point.

No account managers sitting between us. No junior designer doing the actual work while I show up for the kickoff call. When you hire Studiolit, you get Stephanie — on every call, on every file, on every decision from start to finish.

That's not just a selling point. It's how I do my best work — and it's what my clients keep coming back for.

Do you work with clients outside Arizona?

Do you take on corporations or large teams?

Process & Timeline

How does the process actually work?

It starts with a free 30-minute conversation about your business, what you need, and whether we’re a good fit. If we are, I’ll put together a proposal with the scope, investment, timeline, and payment schedule.

Once that’s signed and the deposit is in, I research and plan before designing. What that involves depends on the project: research to inform your identity, deeper positioning and messaging work, or mapping out your website’s pages and content.

Then design. Feedback. Refinements. Delivery.

You’ll always know what phase we’re in and what’s coming next. I don’t disappear for weeks and show up with a mystery presentation. You’re in the loop.

How long does a project take?

Different projects need different amounts of room. Here are the typical timelines by package:

Branding

Starter Brand Identity: 3–4 weeks
Core Brand Identity: 4–6 weeks
Brand Ignition Blueprint: 10–12 weeks

WordPress websites

Starter Site: 6–8 weeks
Growth Site: 8–12 weeks
Advanced Site: 12–20 weeks

These are planning estimates. Your proposal sets the schedule for your project, including when content and feedback are needed.

Keeping that schedule takes both of us. I’ll make it clear what I need and when, so you’re never guessing what’s holding things up.

How many revisions do I get?

Enough to get it right — outlined clearly in your project agreement.

But here's what I'll actually say: I do deep discovery work before a single design gets made. Most clients are surprised by how aligned we are on the first presentation. The revision rounds aren't there because I expect to miss — they're there because collaboration takes iteration.

If something isn't working, we talk about it. I'd rather understand the problem than cycle through guesses.

What do I need to have ready before we start?

A clear sense of your business, who you serve, and what makes you different from everyone else doing what you do.

You don't need to have all the answers — that's part of what I help you with. But you should know your business well enough to talk about it. You should be the decision-maker. And you should have a realistic timeline in mind.

What NOT to bring: a committee, a folder full of your competitor's work as "inspiration," or the assumption that you already know exactly what the logo should look like.

Investment

How much does branding and web design cost?

I'm not the cheapest option — and I'm not trying to be.

My work is an investment in your business, not a line item to minimize. Brand identity projects start at $2,500. Web design projects start at $6,500. Every project gets a custom proposal based on scope, so the exact number depends on what you actually need.

What I will promise: I'll always be transparent about pricing before you commit to anything. No surprises. No scope creep without a conversation. If budget is your first question, let's talk about it on the call — I'd rather have that conversation early than waste your time or mine.

Do you offer payment plans?

The Work

Do you do logo-only projects?

What's actually included in a brand identity project?

Every brand identity project starts with getting to know your business. You’ll complete my brand discovery questionnaire, covering your audience, competitors, what makes you different, and what you want your brand to communicate. Starter and Core both include research and light positioning to give the design a clear direction.

Starter includes a custom logo with variations, colors, typography, a one-page brand guide, and files for web and print.

Core adds expanded research, custom brand assets, more detailed guidelines, real-world application examples, and launch support.

Brand Ignition Blueprint is the full strategy-to-identity engagement. We get specific about why someone should choose your business, what you stand for, and how that needs to come through in your words and design.

Through the Brand Strategy Workshop, we develop your positioning, brand archetype, Power Values, and Conviction Codes: the beliefs that guide how your business acts, serves customers, and communicates. That work shapes your mission, brand promise, story, and a recognizable voice, with practical messaging guidance and a roadmap for putting it to work.

Then I build the visual identity around that foundation, with comprehensive brand guidelines and five custom business assets.

You leave with a clear reference for what your brand stands for, how it speaks, and how it shows up, so your team has direction instead of starting from scratch every time.

We’ll work out which level of depth fits your business before you commit.

What platform do you build websites on?

WordPress is my home base. It’s the platform behind my website packages, and it gives us flexibility to build around what your business needs.

I also take on Squarespace and Wix projects. If you already have a site on either platform, tell me what’s working, what’s frustrating you, and what you need to change.

We’ll talk through the right approach before agreeing on the scope. I don’t take on Webflow builds or fully custom-coded websites.

Do you offer website maintenance after launch?

Still have questions? Good.

That’s what the free 30-minute intro call is for. We’ll talk about what you’re working on, what you need, and whether we’re the right fit. If we are, I’ll explain the next steps. If we’re not, I’ll tell you.

Schedule a free call

See the work