Custom Logo Design Services
Let's put a face on this thing.
You’ve got the business. The ambition. The big ideas. Now you need a logo that feels like it belongs to all three.
At Studiolit, custom logo design comes through my Starter Brand Identity package. For $2,500, you get a custom logo system, colors, typography, and a simple guide to using them together. Because your logo needs something better to work with than whatever font happens to be open on your laptop.
Recognition looks good on you.
Your logo is the piece of your brand people see over and over again. On your website. In their mailbox. On the packaging. Across social. Maybe someday 40 feet wide on the side of a building. Dream big.
So yes, it matters.
I design logo systems around your business, your audience, and where you’re headed. Then I give them a supporting cast: colors, typography, and clear guidelines that help everything look like it comes from the same business.
Custom Logo Design
Starter Brand Identity
$2,500
You don’t need 30 logo options. You need a direction that makes sense for your business—and the pieces to put it to work.
Starter Brand Identity gives you a custom logo system and the visual foundations around it. You’ll know which files to use, which colors and fonts belong together, and how to keep things consistent when the project is finished.
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30-minute kickoff call
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45-minute discovery call
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Online design questionnaire and client portal onboarding
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2 custom logo design concepts
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3 rounds of revisions
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Primary logo + all approved variations
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Color palette and typography
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One-page brand guidelines
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Final files in AI, SVG, PDF, JPG, and PNG formats for web and print
Typical timeline: 3–4 weeks, depending on timely feedback and the agreed scope.
Best for: New businesses and side hustles ready for a professional identity they can start using.
Need a more complete identity system?
Starter already includes your logo, colors, typography, and a one-page guide. If you need more research, more assets, and more detailed guidance for using your identity, Core Brand Identity is $5,500.
Core adds expanded brand research to inform the design, custom assets such as patterns and icons, expanded guidelines, real-world application examples, and launch support.
The short version
Here’s how your identity takes shape.
01
Get clear
We talk through your business, audience, goals, and what the identity needs to do.
02
Explore directions
I develop logo concepts and explain the thinking behind them, so you can give informed feedback.
03
Refine the details
We work through the agreed revision rounds and bring the chosen direction together with colors and typography.
04
Put it to work
You receive the approved files and one-page guidelines, organized so you can start using your identity.
What real clients are saying.
I had the pleasure of working with Stephanie on creating my brand, Delight Path, and I couldn't be happier with the experience and results. Stephanie was incredibly professional throughout the entire process. She truly brought my vision to life, capturing what I wanted my brand to represent. Her prompt and clear communication made the whole collaboration smooth and efficient. Stephanie nailed my branding in just a few weeks, delivering a finished product that exceeded my expectations. I highly recommend her to anyone looking for a talented and dedicated designer.
Ramli John | Founder at Delight Path
Same designer.
Very different Answers.
Different businesses. Different personalities. Because your logo should look like your business, not mine.
From the first conversation
to the final files.
Want the details?
A logo project involves more than waiting for a design to appear in your inbox. Here’s what we’ll work through, what I’ll need from you, and what happens next.
We start with a conversation about your business, what you’re building, and what you need help with.
You can ask questions about the work, the package, and the timeline. I’ll explain whether Starter Brand Identity fits what you need or whether another scope makes more sense.
You review the package details online, including what’s included and how the project works.
We confirm the scope, investment, and timeline before moving forward. You’ll know what you’re booking and what to expect from the process.
Once we’re moving ahead, your client portal becomes the place for project information, next steps, and the things we need to keep the work moving.
We walk through the project together, including what you’ll need to provide and when you’ll be involved. Questions are welcome now—and throughout the project.
You complete an online questionnaire about your business, audience, design preferences, and goals.
This gives me context before I start designing. You don’t need to speak designer or arrive with a finished creative brief. Clear, honest answers are far more useful than trying to guess what I want to hear.
We talk through your answers and fill in the gaps.
I’ll ask about your customers, competitors, personality, and how you’ll use the identity. We’ll also discuss any practical requirements the design needs to work around.
The goal is a shared understanding of the direction before I start developing concepts.
I research, explore, and develop two custom logo concepts based on what we’ve discussed.
I consider how each direction could work with color and typography, and how it will hold up in the places your business needs to appear.
I present the concepts and explain the thinking behind them.
You’ll see the work in context through mockups, so you can assess how it could function beyond a logo sitting alone on a white page. We discuss what’s working, what needs attention, and which direction to develop.
We refine the chosen direction through three rounds of revisions.
Your job is to tell me what’s working, what isn’t, and why. My job is to turn that feedback into considered design decisions and explain my recommendations.
We bring the logo, colors, and typography into a consistent identity. If a request changes the agreed scope, we discuss it before additional work begins.
You receive your approved logo and variations, color palette, typography, one-page brand guidelines, and final files for web and print.
I organize the handoff so you know what you have and how to use it. The goal is to leave you ready to put your identity to work, without opening six files and wondering which one your printer needs.
Ready to make your mark?
Tell me what you’re building and where your current look is falling short. We’ll work out whether Starter Brand Identity is the right fit and what happens next.