So, who am I?
Welcome to the portfolio site and freelance design house of Stephanie Lauderback (that’s me). I deliver creative solutions to clients big and small. I’m a witty, clever, and all-around awesome person who loves a good dad joke.
I love what I do and hope to inspire others with my hustle, dedication to the craft, and creativity. I graduated with a Bachelor of Fine Arts (BFA) degree and was the salutatorian of my class. Oh, and I also have a minor in psychology.
I know a thing or two about a thing or two.
I’ve been doing this for several years; I’ve worked at both large and small agencies, which has given me a broad range of experience and client projects.
I’m skilled in print work and web design, as well as branding. With that being said, whatever it is you’re looking for, chances are I’ve done it.
I'm a problem solver.
Of course, one of the problems good design aims to solve is making something aesthetically pleasing to look at, but there are many other considerations that go into design. Typography, grids, layout, tone, color, relation, whitespace, proximity, alignment—all of these things are visually communicating to your audience behind the scenes. A lot of psychology is involved in design, and a deep understanding of communication.
If communication and problem solving isn’t the primary consideration of my design, then it really doesn’t matter how “pretty” I make something look. Design is a skilled trade, just like any other. It’s important to understand that the work that I do and the things that I recommend are rooted in years of experience.
That’s bull shit in layman’s terms.
I’m not a “yes sir” or “yes ma’am” kind of gal. If you’re hiring me to be a pixel pusher and to tell you what you want to hear, this will never work for either one of us. I am looking out for your best interests, and in doing so I’ll tell you when I think what you’re asking for is the wrong approach. With that being said, I’ll also offer my advice that aims to solve the problem at hand. In doing so, I may need you to trust my judgment and understand that it comes from years of training and experience.
You’re hiring me for my expertise. I will happily work with you, but not for you. It’s an important distinction and one that leads to much better relationships.
Do you have an idea or project in mind? I'd love to hear from you!