The small business brand checklist

Check it before you wreck it.

Your brand might look great.
But how well is it doing its job?

Find out what's holding up, what's falling short, and what deserves your attention.

25 questions. 5 categories.

A clearer picture of your brand in about 10 minutes.

No email required. No strings attached.

The small business brand checklist: Mockup of the checklist download

A little brand reality check

Five things
worth looking at.

Your logo is only one piece of the puzzle.
This checklist digs into the stuff behind it.

clarity: lightbulb

Clarity

Can people figure out what you do without playing detective?

consistency: stack of cards

Consistency

Does your brand look and sound like the same business everywhere?

connection: marble hand and a pet paw touching

Connection

Are you giving people a reason to care?

recognition: statue head with sunglasses

Recognition

Would someone recognize your brand without seeing your logo?

growth potential: egg with arrow up plant growing out of it

Growth Potential

Is your branding keeping up with your business?

That's it. No complicated exercises or marketing homework.
Just a useful place to start.

No email required. No strings attached.