Packaging & Merchandise Design
Your brand in their hands.
The box they open. The label they read. The shirt they actually want to wear. These are your brand, too.
I design packaging, merchandise, and event pieces that carry your identity beyond the screen—with attention to the product, the material, and how the finished piece will be used.
READY TO SHIP OR SHOW OFF
A logo on a box is a start. It’s not the whole design.
A label has limited space and a lot to communicate. A shirt needs a composition that works on a body. A product box has folds, edges, and panels that don’t politely disappear when the artwork looks good.
I design for the actual piece, using your vendor’s specifications to guide the artwork. Your brand stays recognizable. The format gets the consideration it needs.
- On-brand: Color, type, imagery, and layout connected to your identity—not just your logo.
- Clear where it counts: Product information and brand details arranged so people can find what matters.
- Built to spec: Artwork prepared for the agreed dimensions, dielines, and production requirements.
- Ready for handoff: Files organized for your vendor, with production requirements addressed before delivery.
Good on a mockup. Better in someone’s hands.
A mockup helps you picture the idea. The design still has to work on the real thing.
That means considering the available print area, where a fold interrupts the artwork, and whether the small details will hold up at the finished size. I work from your vendor’s requirements so those decisions shape the design from the start.
Already have a supplier? Bring their specs. Still choosing one? I can recommend vendors and help identify what we need before the artwork begins.
Product Packaging
Boxes, labels, wraps, and inserts that make room for both your brand and the information your customer needs. Artwork developed around your product and the supplied production specifications.
Merchandise & Apparel
Shirts, hats, mugs, and totes designed as pieces in their own right. The placement, scale, and composition should suit the item—not look like a business card transferred onto fabric.
Event Collateral
Signage, handouts, lanyards, and giveaways that look like they came from the same event. A consistent visual direction, adapted to how each piece will be seen and used.
Custom Concepts
Have something less standard in mind? Bring the idea. We’ll look at the format, materials, and production options before deciding how to make the design work.
What are we putting your brand on?
Tell me what you’re making, how it will be used, and whether you have a vendor lined up. If you have dimensions, dielines, or a production deadline, bring those too.
Need the other pieces? Explore my graphic design services.