how to build a social media strategy

Listen up. I want to talk about something I see ALL the time. From solo owners. From lean teams. From brands with actual marketing budgets who really should know better by now. They’re posting. Sort of. Someone tags them in a local feature — they repost it. A publication runs a story — they share…

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Two halftone hands pointing at speech bubbles surrounded by doodled stars, crowns, hearts, and arrows on a hot pink background — illustrating social media conversation and engagement for the Studiolit small business social media guide.

Hey, You. Yeah, YOU — the one with the brand, the business, the side hustle, the dream… and a calendar full of “I should really post more on Instagram” guilt. I see you. I’m Stephanie — brand designer, founder of Studiolit, and the human behind a decade-and-a-half of brand identity work for small businesses across…

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