Brand Strategy
Why Prescott Valley Business Branding Is a Wake-Up Call After the New DMO Status
The News That Changes Everything Plot twist: Prescott Valley isn’t just a quiet Arizona town anymore. In July 2024, PV officially became a Destination Marketing Organization (DMO), joining the ranks of tourism powerhouses actively promoting themselves to visitors across the country. Translation? Your sleepy hometown just announced it’s ready to play with the big kids—a…
Read MoreMission & Vision: Mission Statement Examples to Stop Brand Drift
Vision vs Mission: when’s the last time you dusted off yours? Most businesses confuse the two (or skip them entirely), but they’re your brand’s GPS. Let’s get one thing straight: “mission” and “vision” aren’t just corporate buzzwords. They’re the guardrails that keep your brand from swerving off the road. Think of it like this: No…
Read MoreHow to Write a Mission Statement That Doesn’t Suck
Let’s be real: most mission statements read like corporate Mad Libs.“Empowering customers to innovate with integrity while delivering excellence.” Snooze. A mission statement is not a jargon salad — it’s the heartbeat of your brand. It answers the only question that actually matters: Why the hell do you exist? And no, the answer is not…
Read MoreBranding vs. Marketing In Prescott Valley: Why Local Businesses Need to Get the Order Right
Running a business in Prescott Valley isn’t for the faint of heart. You’re juggling customers, operations, and growth… and then someone tells you: “You just need to market yourself better.” Not so fast. Because here’s the truth most people miss — marketing without branding is just noise. Branding and marketing aren’t the same. They work…
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