free social media guide for small businesses

Unbland Your Social.

The no-BS playbook for showing up online without
selling your soul (or your sanity).

A 33-page guide for small business owners who are tired of guessing what to post, when to post it, and whether anyone is actually paying attention. Real strategy. Real frameworks. Zero fluff. Designed (and written) by me, a brand designer who's been doing this for 15+ years.

No email required. No strings. Just yours.

free-social-media-guide-for-small-businesses mockup cover by Studiolit

15+ Years Experience  ·  2x ADDY Award Winner  ·  150+ Brands Built  ·  Clients across the US, Canada + the UK

What You'll Get Inside.

Seven parts. One playbook. Built for skimming, designed for doing. Read the full breakdown of small business social media strategy here →

01
Part 01
Profile First

Set up a business profile that actually converts

02
Part 02
The Platform Landscape

Pick the right rooms (and skip the wrong ones)

03
Part 03
How Social Actually Works

Algorithms demystified

04
Part 04
Know Your People

Audience research + Persona Worksheet

05
Part 05
Strategy that actually works

Pillars + Planning Worksheet

06
Part 06
Formats, Platforms, & Getting Native

Cheat sheets + Content Calendar

07
Part 07
Words That Work

13 copywriting formulas to steal

This One's For You If...

You own a small business and "what should I post on Tuesday?" is a daily exhausting question.
You've been doing social by vibes and the vibes aren't… vibing.
You've got a brand identity you love and no clue how to translate it to social.
You want frameworks, not fluff.
You want strategy, not "post more Reels!"

Who's behind this?

Hi —
I'm Steph.

Founder of Studiolit, an award-winning brand identity and web design studio based in Prescott Valley, Arizona. For 15+ years, I've helped small businesses across Northern Arizona (and well beyond) unbland their brands.

I've also been the one writing 161-post content calendars for clients like PV Bark, designing LinkedIn assets for B2B brands like OneScreen, and teaching at Yavapai College on the side.

This guide is everything I wish someone had handed me when I was figuring this out the hard way.

branding and web design Prescott Valley — Studiolit

Ready to
Dig In?

Want More?

Want help applying it to your specific brand? That's exactly what we do inside The Brand Fix Session — a 90-minute strategy intensive built to untangle the messaging, positioning, and content strategy holding your brand back. $375. One session. A clearer plan than you've had in months.

Book the Brand Fix Session →