PLGeek, short for The Product-Led Geek, is a brand founded by Ben Williams, dedicated to empowering founders and product growth leaders in the B2B software industry. Ben leverages his extensive expertise in product-led growth (PLG) and product-led sales strategies to help businesses scale efficiently.

I was tasked with creating a new brand identity for PLGeek that would express Ben’s personality while conveying trust and expertise while also enabling a cohesive and recognizable digital presence across all platforms. The new brand identity was crafted to reflect PLGeek’s core values of curiosity, integrity, empowerment, and trusted expertise. By developing a distinctive visual language, including a thoughtfully designed logo, color palette, and typography, we ensured that PLGeek would stand out in the competitive B2B software industry.

PLGeek is now better equipped to guide clients through the complexities of modern go-to-market approaches. The new visual identity supports Ben’s mission of offering tailored insights and strategies to help technical products thrive in competitive markets, drawing from his deep experience with developer-focused products and PLG methodologies.