Caper
Scope of work
Custom Brand Identity Design • Strategic Website Design • Marketing Materials
Affiliation
Monomyth
Caper Brand Identity & Website Design — Custom Branding for Purpose-Driven Education
Caper’s mission is simple and powerful: to do well and to do good. Through their Skills Win program, they equip students with the real-world skills needed for career success and active citizenship — and they needed a brand identity and website to match that ambition. As part of our custom brand identity design services, we created a look and feel that blends professional credibility with playful energy. From the logo’s distinctive “e” and “r” loop to a vibrant color palette of Sky, Terracotta, and Moss, every choice was made to amplify Caper’s impact and reflect their spirit of growth, optimism, and action.
Strategic Brand Design That Connects With Educators & Students
The new brand identity and website speak directly to educators, parents, and students in the tutoring, homeschooling, and broader education markets. By pairing Hybrid and Poppins typography, we struck the perfect balance of modern professionalism and approachability. The design follows Caper’s photography style — bright, high-contrast moments of real achievement — while the website delivers clean navigation and bold visual hierarchy for a seamless user experience. This strategic brand design positions Caper as a go-to resource in the education space, while showing future clients exactly what’s possible when your brand works as hard as you do.
Working with Steph has been one of the most transformative and rewarding experiences of my professional journey. She didn’t just help develop the visual identity of Caper—she helped bring the soul of our brand to life. Steph is the rare kind of creative partner who blends extraordinary design skill with a deep, intuitive understanding of your mission. Her attention to detail is astonishing. Her professionalism is unwavering. And her kindness and thoughtfulness shine through in every interaction.
Steph listens carefully, asks the right questions, and then somehow translates complex ideas into clean, compelling, and beautiful design. She helped Caper present ourselves to the world with greater clarity, impact, and heart—on every level, from strategy to design to tone.
She is a visionary designer, an incredibly grounded collaborator, and, simply put, someone you want on your team when the stakes are high and the work really matters.
I can’t recommend her highly enough.
Rebecca Edelman | Founder & CEO, Caper Associates
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