Sugar Rush
Scope of work
Brand Identity • Logo Design • Packaging Design
Affiliation
Studiolit
Sugar Rush in Arizona approached me with a challenge: to capture the joy and nostalgia of cupcakes and desserts in a brand identity that would delight customers of all ages. During my discovery session with Michelle, the passionate owner of Sugar Rush, we dove headfirst into the rich history behind the business—a cherished bakery passed down through generations. Then, we set out to create an eye-catching visual identity that would transport customers back in time, while also infusing a fresh, modern twist!
The outcome exceeded expectations. I created a playful blend of hand-drawn elements, vibrant colors inspired by sprinkles and frosting, and quirky, retro-inspired fonts. My goal was to design a brand that instantly brightens moods and evokes cherished memories—sparking joy and a touch of sweet nostalgia with every glance. Sugar Rush’s new identity is a delightful trip down memory lane, encouraging customers to treat themselves to life’s little indulgences, one delectable dessert at a time.
“When I first reached out about rebranding Sugar Rush, I was nervous. Our bakery has been a staple for generations and I wanted to honor that legacy while bringing us into the modern age. I couldn’t be happier with the results! The new branding captures everything I love about our bakery—it’s fun, nostalgic, and makes you crave a cupcake just by looking at it. Since the rebrand, we’ve seen a surge in new customers and our regulars are head over heels for our fresh look. It’s like Steph reached into my dreams and pulled out the perfect visual representation of Sugar Rush. This rebrand has truly taken our little bakery to the next level!”
Michelle Kirkland
Hey,
Let's Talk.
Have an idea or project in mind?
I'd love to hear from you!