Peppermint Pup
Scope of work
Brand Strategy • Art Direction • Brand Identity • Logo Design • Marketing • Web Design • Packaging Design
Affiliation
Studiolit
Peppermint Pup is a brand dedicated to creating joy for both dogs and their human companions. They offer a variety of dog-themed products, with their focus lies on creating a strong connection between pet parents and their furry friends. Their challenge was to communicate this unique brand essence effectively across various marketing channels, while also establishing a distinct brand identity in a crowded pet product market.
To address Peppermint Pup’s needs, I implemented a comprehensive brand strategy that encompassed brand identity development, logo design, and marketing materials. This included crafting a brand voice that resonated with dog lovers, highlighting the emotional connection between humans and their canine companions. A playful and heartwarming logo design was created to visually represent this core value. Additionally, I assisted in developing engaging marketing copy and social media content that showcased their products and resonated with their target audience. Website design and development ensured a seamless user experience for customers browsing their collection of dog-centric goodies. With this holistic approach, Peppermint Pup was equipped with the tools to effectively communicate their brand story and connect with dog lovers everywhere.
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