Design Strategy  |  Identity  |  Web Design

Studio/Agency: Factor 1

College Track

A nonprofit organization.



About the project

Redesigning College Track's site to better support user navigation, develop authentic user stories, and create an engaging brand.

the idea

The existing College Track website was bulging with information; resources, references, and guides, but lacked organization. My goal was to improve the overall site flow and implement an intuitive user experience. My challenge was to organize and streamline a large bundle of rich content while retaining the liveliness and visual brand of College Track’s new brand direction.

the solution

Establish an Information Architecture System to organize content sitewide, develop user stories, and update the existing brand.


let's talk.

Do you have an idea or project in mind? I'd love to hear from you!