The Mesa Arts Center is a performing and visual arts complex in downtown Mesa, Arizona. MAC and ReThinc worked closely together to bring a cohesive and immersive experience that aims to inspire people through engaging arts experiences that are diverse, accessible, and relevant. The range of projects ReThinc Advertising provided for Mesa Arts Center included informational brochures, class catalogs, event collateral, social media campaigns, billboard design, and publications showcasing upcoming shows.
Working with the other designers in the studio, we rotated the workflow of incoming projects for Mesa Arts Center. Working alongside the creative director, I was responsible for key projects such as the semi-annual class catalog which organized over 1000 art classes for both adults and children. In addition to providing an overview of each class and ways to register, the catalog was designed to educate and engage the public about the inner workings of Mesa Arts Center. I was also tasked with designing posters as well as rack cards and brochures to help promote specific events.