LaunchPoint Solutions offers a wide variety of experiences and perspectives aimed to help fraternities and sororities thrive. LaunchPoint came to Factor1 in need of a website redesign….
As the sole designer for this website makeover, I began the process by inventorying their current content, creating sitemaps, and designing a navigation system that would make the new site much easier to use. Next, I designed wireframes to help the client visualize patterns and dedicated areas for content and imagery. The existing LaunchPoint Solutions website was bulging with information; history, resources, references, and guides. And all of this information had to live on a simple, clean, and easy-to navigate new website. My challenge was to organize and streamline a large bundle of rich content while retaining the liveliness and visual brand of LaunchPoint’s original material. I designed the site responsively for all screen sizes and our developers built the website in WordPress with a custom backend.