Frontier Airlines

Overview:

Seeking to position itself as an airline that offers affordable fares but still cares about customer satisfaction, Frontier Airlines underwent a new branding strategy in 2014. The new livery, designed by PS Studios of Phoenix, Arizona, pays homage to the history of the original Frontier (1950-1986) by incorporating key aspects from former brand identities into the new one, particularly the stylized ‘F’ which was designed by Saul Bass.

My Role:

Working with a group of seasoned designers, I assisted with the development of the updated brand guide, as well as production work on posters that reintroduced the Frontier brand to the public and would be used throughout airports in the US.

Studio/Agency: PS Studios