Accident Law Group is a local attorney’s office that specialized in personal injury and accidents. They came to Factor1 Studios for a website re-design and the objective to decrease site load time across browsers, as well as increase site conversions.
As the sole designer on this project, it was my responsibility to research ALG’s competitors, gather information from their existing site and create personas to guide the direction and tone for the new website. After this was established, I began the process of creating a user journey and sitemap. Once approved, I was able to move on to wireframes and UI design. Before this site was handed over to the development team, I was in charge of creating styleguides, developer notes, and template tables to assist in the transition between design and development.
Accident Law Group was presented an information-rich and easy to navigate website that focused on (fill in the blank here).