Arizona Academy of Emergency Services requested my services to design two landing pages to be used in conjunction with their Ad-Words campaign. The goal for these pages was to increase awareness and student enrollment for each of the EMT and Paramedic courses. In addition to being standalone pages, these designs needed to match the current aesthetic of AAES’s mail website.
Using straightforward language and calls-to-action, I delivered two separate landing pages which the school used to increases interest in their EMT and ACLS programs. After launching the campaign using a nominal daily AdWords budget, the school reported and ROI of over 900% in the first 4 months.