Brand Design Questionnaire Step 1 of 5 20% Your name(Required)Your email(Required) About the BrandWhat is your brand name and the meaning behind it?What is your brand’s mission statement? (If you have one)How long have you been in business?What service(s) or product(s) does your brand provide?Why was your company started and what was the motivation?What pain points does your brand solve for your audience?If you were to describe your brand in one word, what would it be and why?Who are your competitors?What sets your brand apart from your competition?What are the strengths of your brand?What are your weaknesses?What are your brand values?What are the long-term goals of the company? About the Target AudienceWho is your primary target audience?If there is a secondary audience, who are they?What is your target audience’s age group?Are they mainly male or female?What is it about your brand that attracts your target audience?6. How do they usually find you? About the Logo / IdentityWhat is your current logo?If you have a logo, please upload it here.Max. file size: 128 MB.What do you like and dislike about your current logo? (If you have one)What do you want the new identity to accomplish?Do you have a tagline or slogan that goes along with your logo?Are you looking for an icon or a stylized typeface as your logo?What three words would you like your target audience to think of when they look at your new identity?Which of these words is a better fit for your brand? Traditional Modern Which of these words is a better fit for your brand? Friendly Corporate Which of these words is a better fit for your brand? High-end Cost-effective Are there any specific symbols, shapes, or elements you’d like to see incorporated into your logo?How do you envision your logo being used (e.g., website, business cards, social media, product packaging)? Are there any specific applications I should keep in mind?Are there any industry-specific considerations or trends I should be aware of when designing your logo?Which 3 brands do you love and why? Design PreferencesWhat are your color preferences?Are there any colors you don’t want me to use?What are your typography preferences?Do you have any additional budget to purchase typefaces from type foundries? If so, what is your budget for this?In your opinion, what defines a successful logo?When looking at other brands’ logos, which do you like and why?Are there any brand’s logos you particularly dislike and why?Is there anything else you’d like me to know that I didn’t cover?EmailThis field is for validation purposes and should be left unchanged.