Design Strategy | Web Design
Arizona Academy of Emergency Services
About the project
Providing practical, affordable, and quality training experience to both healthcare providers and lay-rescuers alike.
Arizona Academy of Emergency Services requested my services to design two landing pages to be used in conjunction with their Ad-Words campaign. The goal for these pages was to increase awareness and student enrollment for each of the EMT and Paramedic courses. In addition to being standalone pages, these designs needed to match the current aesthetic of AAES’s main website.
Using straightforward language and calls-to-action, I delivered two separate landing pages which the school used to increase interest in their EMT and ACLS programs. After launching the campaign using a nominal daily AdWords budget, the school reported an ROI of over 900% in the first 4 months.
Do you have an idea or project in mind? I'd love to hear from you!